For almost 6 years, the previous logo graced our shredders in the world and helped us to bring success to the ARJES brand. Now it’s time for a fresh coat of paint! The new logo had to be meaningful, dynamic and international. At the same time, the original guiding principle should be preserved.
The battering ram or mutton head – referred to “ARIES” in Latin – stands for dynamism, strength, energy and a new beginning and is therefore also in relation to the surname of the founder Norbert & Tetyana Hammel. Both the aggressive lines of the new company icon, the expressive slogan “Recycling Innovation”, as well as the fresh fonts match these core statements to the point. We hope you like this new direction for the company ARJES!